MARC details
| 000 -LEADER |
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| fixed length control field |
02109cam a2200385Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
8327C2A3039C4B71A2AE865672BA12BC |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240708151119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090116s2009 ne m b a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750682779 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780750682770 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
B9K |
| Transcribing agency |
B9K |
| Modifying agency |
CDX |
| -- |
WSU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX 911.3 |
| Item number |
M3 M33 2009 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
647.940688 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McCabe, Scott. |
| 245 00 - TITLE STATEMENT |
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| Title |
Marketing communications in tourism and hospitality : |
| Remainder of title |
concepts, strategies and cases / |
| Statement of responsibility, etc. |
Scott McCabe. |
| 246 0# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing communications in tourism & hospitality. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 300 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Hospitality, leisure, and tourism. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases discusses this vital discipline specifically for the tourism and hospitality industry. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Form subdivision |
Cases. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing |
| Form subdivision |
Cases. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| Form subdivision |
Cases. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Hospitality, leisure, and tourism series. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |