Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

By:

McCabe, Scott

Material type: Text

TextSeries: Hospitality, leisure, and tourism | Hospitality, leisure, and tourism seriesPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2009.Edition: 1st edDescription: xx, 300 p. : ill. ; 25 cmISBN:

0750682779
9780750682770

Other title:

Marketing communications in tourism & hospitality

Subject(s):

DDC classification:

647.940688 22

LOC classification:

TX 911.3 M3 M33 2009

Contents:

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

Summary: Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases discusses this vital discipline specifically for the tourism and hospitality industry.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	TX 911.3 M3 M33 2009 (Browse shelf(Opens below))	Available		P00029721

Includes bibliographical references and index.

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases discusses this vital discipline specifically for the tourism and hospitality industry.

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