MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01364nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
897515175AF043D8AA4B8166E5F6C037 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240719153855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050401s19uu 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003023118 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805842632 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUPM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM 1221 |
| Item number |
Z37 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zappala, Joseph M. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public relations worktext : |
| Remainder of title |
a writing and planning resource / |
| Statement of responsibility, etc. |
by Joseph M. Zappala and Ann R. Carden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mahwah, New Jersey and London : |
| Name of publisher, distributor, etc. |
Lawrence Erlbaum Associates, Publishers, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 350p. : |
| Other physical details |
illus. ; |
| Dimensions |
23.5cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998. Variant title: Public relations workbook. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Includes appendix and indices. |
| 521 2# - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Grades |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Provides the fundamental knowledge required for public relations writing as well as the critical writing practice. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business writing. |
| Source of heading or term |
sears |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| Source of heading or term |
sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carden, Ann M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simon, Raymond. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="www.erlbaum.com">www.erlbaum.com</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |