Consumer behavior : (Record no. 28590)

MARC details
000 -LEADER
fixed length control field 00679nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729132931.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240320b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071106689
040 ## - CATALOGING SOURCE
Transcribing agency TUPM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.33
Item number U66 C65 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 790 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes appendix and indexes.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     TUP Manila Library TUP Manila Library General Circulation Section-GF 02/07/2008 Fund 164 2236.00 29319   HF 5415.33 U66 C65 2007 P00029319 03/20/2024 2236.00 02/07/2008 Book



© 2025 Technological University of the Philippines.
All Rights Reserved.

Powered by Koha