Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best

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Material type: Text

TextPublication details: New York : McGraw-Hill Irwin, c2007. Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.33 U66 C65 2007 (Browse shelf(Opens below))	Available		P00029319

Includes appendix and indexes.

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