MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02392nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241116153014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241116b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781483391342 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
eng |
| Transcribing agency |
- |
| Modifying agency |
- |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
C73 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crane, Frederick G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing for entrepreneurs : |
| Remainder of title |
concepts and applications for new ventures/ |
| Statement of responsibility, etc. |
Frederick G. Crane (Author) |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 257 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
<br/>Marketing in an entrepreneurial context<br/>Finding and evaluating the right marketing opportunity<br/>Using marketing research to ensure entrepreneurial success<br/>Understanding customers and competitors<br/>Segmentation, targeting, and positioning<br/>Developing new products and services<br/>Building and sustaining the entrepreneurial brand<br/>Entrepreneurial pricing<br/>Entrepreneurial channel development and supply chain management<br/>Entrepreneurial promotion : doing more with less!<br/>Social media and entrepreneurial marketing<br/>The entrepreneurial marketing plan |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory," |
| Expansion of summary note |
-- Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New Business Enterprises |
| General subdivision |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social Media Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |