Marketing for entrepreneurs : concepts and applications for new ventures/ Frederick G. Crane (Author)

By:

Crane, Frederick G

Material type: Text

TextThousand Oaks, California : SAGE Publications, Inc., c2022Edition: Third EditionDescription: xx, 257 pages : illustrations ; 23 cmContent type:

Media type:

Carrier type:

ISBN:

9781483391342

Subject(s):

LOC classification:

HF 5415.13 C73 2022

Contents:

Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion : doing more with less! Social media and entrepreneurial marketing The entrepreneurial marketing plan

Summary: "Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory," -- Provided by publisher

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.13 C73 2022 (Browse shelf(Opens below))	Available		P00034080

Includes bibliography and index

Marketing in an entrepreneurial context
Finding and evaluating the right marketing opportunity
Using marketing research to ensure entrepreneurial success
Understanding customers and competitors
Segmentation, targeting, and positioning
Developing new products and services
Building and sustaining the entrepreneurial brand
Entrepreneurial pricing
Entrepreneurial channel development and supply chain management
Entrepreneurial promotion : doing more with less!
Social media and entrepreneurial marketing
The entrepreneurial marketing plan

"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory," -- Provided by publisher

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