MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02977cam a22004215i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22295994 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250213160914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211102s2021 mau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021949896 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357516188 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
TUPM |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
S63 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zahay, Debra L. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media marketing : |
| Remainder of title |
a strategic approach / |
| Statement of responsibility, etc. |
Debra L. Zahay, Mary Lou Roberts , Janna M. Parker, Melissa S. Barker, Donald Barker |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2112 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 328 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The role of social media marketing<br/>Goals and strategies<br/>Identifying target audiences<br/>Rules of engagement for SMM and Social media governance<br/>Social media platforms and social networking sites<br/>Paid social and influencers<br/>Content creation and sharing<br/>Visual storytelling<br/>Content marketing: publishing articles, white papers, and E-books<br/>Virtual communities<br/>Mobile marketing on social networks<br/>Social media monitoring and management tools<br/>Managing and staffing the organization for Social media marketing<br/>Social media marketing plan |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand." |
| Expansion of summary note |
Publisher's Website |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media marketing |
| General subdivision |
Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital marketing |
| General subdivision |
Best practices |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Social media impact |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mary Lou Roberts |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Janna M. Parker |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melissa S. Barker |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donald Barker |
| Relator term |
author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |