Social media marketing : a strategic approach / Debra L. Zahay, Mary Lou Roberts , Janna M. Parker, Melissa S. Barker, Donald Barker

By:

Zahay, Debra L [author.]

Contributor(s):

Material type: Text

TextPublisher: Boston : Cengage, 2023Edition: 3rd editionDescription: xvi, 328 pages : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780357516188

Subject(s):

LOC classification:

HF 5415.1265 S63 2023

Contents:

The role of social media marketing Goals and strategies Identifying target audiences Rules of engagement for SMM and Social media governance Social media platforms and social networking sites Paid social and influencers Content creation and sharing Visual storytelling Content marketing: publishing articles, white papers, and E-books Virtual communities Mobile marketing on social networks Social media monitoring and management tools Managing and staffing the organization for Social media marketing Social media marketing plan

Summary: "Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand." Publisher's Website

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.1265 S63 2023 (Browse shelf(Opens below))	Available		P00034008

Includes bibliographical references and index

The role of social media marketing
Goals and strategies
Identifying target audiences
Rules of engagement for SMM and Social media governance
Social media platforms and social networking sites
Paid social and influencers
Content creation and sharing
Visual storytelling
Content marketing: publishing articles, white papers, and E-books
Virtual communities
Mobile marketing on social networks
Social media monitoring and management tools
Managing and staffing the organization for Social media marketing
Social media marketing plan

"Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand." Publisher's Website

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