MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02275nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250801094847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250801b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH N 85 |
| Item number |
A68 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aquino, Lhea Mae D. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Rags to papers: |
| Remainder of title |
an ad campaign for sustainable paper of haath paper utilizing meta ads/ |
| Statement of responsibility, etc. |
Lhea Mae D. Aquino and Crizia M. Bondoc.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
181pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's thesis<br/> |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College Of Architecture and Fine Arts.--<br/> |
| Degree type |
Bachelor's degree in fine arts: |
| Name of granting institution |
Technological University of the Philippines, <br/> |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Haath Paper's shift in focus toward the wedding market has brought new opportunities but<br/>also challenges in sustaining its engagement with its traditional creative followers. This shift<br/>has resulted in fewer ordersand less user-generated content from those who have historically<br/>driven the brand's visibility. Asa result, Haath Paper’s platform is increasingly seen as<br/>wedding-centric, potentially alienating traditional creatives. The key challenge, therefore, is to<br/>re-engagethisaudienceand expand the brand’s reach beyond the wedding market, ensuring<br/>that Haath Paper continues to appeal to creatives who prioritize sustainable paper in their<br/>work. The goal is to re-engage creatives,expand the targetaudience,and increase brand<br/>awareness of Haath Paper by utilizing Meta ads to reach traditionalartists and hobbyistartists<br/>who prefer sustainable handmade paper in creating their worksand arts, and reach interested<br/>consumers. The focus of the study is traditional creatives, both professional artists and<br/>hobbyists, who prefer using sustainable handmade paper in their personal uses and for<br/>interested creative customers. The respondents are also Manila residents, working and<br/>studying in the city. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Haath paper |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Traditional creatives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Repositioning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bondoc, Crizia M. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |