Rags to papers: an ad campaign for sustainable paper of haath paper utilizing meta ads/ Lhea Mae D. Aquino and Crizia M. Bondoc.--

By:

Aquino, Lhea Mae D [author]

Contributor(s):

Bondoc, Crizia M [author]

Material type: Text

TextPublication details: Manila: Technological University of the Philippines, 2025.Description: 181pages: 29cmContent type:

Media type:

Carrier type:

Subject(s):

LOC classification:

BTH N 85 A68 2025

Dissertation note: College Of Architecture and Fine Arts.-- Bachelor's degree in fine arts: Technological University of the Philippines, 2025. Summary: Haath Paper's shift in focus toward the wedding market has brought new opportunities but also challenges in sustaining its engagement with its traditional creative followers. This shift has resulted in fewer ordersand less user-generated content from those who have historically driven the brand's visibility. Asa result, Haath Paper’s platform is increasingly seen as wedding-centric, potentially alienating traditional creatives. The key challenge, therefore, is to re-engagethisaudienceand expand the brand’s reach beyond the wedding market, ensuring that Haath Paper continues to appeal to creatives who prioritize sustainable paper in their work. The goal is to re-engage creatives,expand the targetaudience,and increase brand awareness of Haath Paper by utilizing Meta ads to reach traditionalartists and hobbyistartists who prefer sustainable handmade paper in creating their worksand arts, and reach interested consumers. The focus of the study is traditional creatives, both professional artists and hobbyists, who prefer using sustainable handmade paper in their personal uses and for interested creative customers. The respondents are also Manila residents, working and studying in the city.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	Thesis Section-2nd floor	BTH H 85 A68 2025 (Browse shelf(Opens below))	c.1	Not for loan		BTH0006484

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor's degree in fine arts: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

Haath Paper's shift in focus toward the wedding market has brought new opportunities but
also challenges in sustaining its engagement with its traditional creative followers. This shift
has resulted in fewer ordersand less user-generated content from those who have historically
driven the brand's visibility. Asa result, Haath Paper’s platform is increasingly seen as
wedding-centric, potentially alienating traditional creatives. The key challenge, therefore, is to
re-engagethisaudienceand expand the brand’s reach beyond the wedding market, ensuring
that Haath Paper continues to appeal to creatives who prioritize sustainable paper in their
work. The goal is to re-engage creatives,expand the targetaudience,and increase brand
awareness of Haath Paper by utilizing Meta ads to reach traditionalartists and hobbyistartists
who prefer sustainable handmade paper in creating their worksand arts, and reach interested
consumers. The focus of the study is traditional creatives, both professional artists and
hobbyists, who prefer using sustainable handmade paper in their personal uses and for
interested creative customers. The respondents are also Manila residents, working and
studying in the city.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer