MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02416nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250828095132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250828b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH N 85 |
| Item number |
A46 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Almonte, Margeline M. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Stepping into tradition: |
| Remainder of title |
branding and ad campaign for Tatay Nonoy;s alpombra through social media/ |
| Statement of responsibility, etc. |
Margeline M. Almonte and Isabel Christine L. Laguindam .-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
216pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts .-- |
| Degree type |
Bachelor of Fine Arts major in Advertising: |
| Name of granting institution |
Technological University of the Philippines, |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study assesses the effectiveness of branding and advertising campaign for Tatay Nonoy’s Alpombra to elevate brand awareness. Applying both traditional and digital to create a logo for Tatay Nonoy’s Alpoombra as brand identity and the creation of its Facebook page for brand awareness. The advertising campaign “Step Into the Heart of Pateros” aims to increase awareness, attract customers, and gain recognition for Tatay Nonoy’s Alpombra handmade alfombra products. To achieve the said campaign, the researchers gathered information using mixed media whereas interview and survey questionnaires were used to gather data from the respondents. Purposive sampling is used to select a number of one hundred (100) adults and young adults aged 18-60 years old, considering the brand’s key demographic. Findings imply that the campaign succeeded in achieving its objectives, with its captivating visuals, clarity of the message, and unique storytelling. The researchers recommended thatTatay Nonoy’s Alpombra must continuously adapt to modern marketing strategies and explore more. Consistency is also highly recommended especially in the professional way of posting, customer’s interaction and engagement for Tatay Nonoy’s Alpombra to berecognized and established as a local brand. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Architecture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laguindam, Isabel Christine L. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |