Stepping into tradition: branding and ad campaign for Tatay Nonoy;s alpombra through social media/ Margeline M. Almonte and Isabel Christine L. Laguindam .--

Bachelor's thesis

College of Architecture and Fine Arts .-- Bachelor of Fine Arts major in Advertising: Technological University of the Philippines, 2025.

Includes bibliographic references and index.

This study assesses the effectiveness of branding and advertising campaign for Tatay Nonoy’s Alpombra to elevate brand awareness. Applying both traditional and digital to create a logo for Tatay Nonoy’s Alpoombra as brand identity and the creation of its Facebook page for brand awareness. The advertising campaign “Step Into the Heart of Pateros” aims to increase awareness, attract customers, and gain recognition for Tatay Nonoy’s Alpombra handmade alfombra products. To achieve the said campaign, the researchers gathered information using mixed media whereas interview and survey questionnaires were used to gather data from the respondents. Purposive sampling is used to select a number of one hundred (100) adults and young adults aged 18-60 years old, considering the brand’s key demographic. Findings imply that the campaign succeeded in achieving its objectives, with its captivating visuals, clarity of the message, and unique storytelling. The researchers recommended thatTatay Nonoy’s Alpombra must continuously adapt to modern marketing strategies and explore more. Consistency is also highly recommended especially in the professional way of posting, customer’s interaction and engagement for Tatay Nonoy’s Alpombra to berecognized and established as a local brand.