MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01897nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250828103103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250828b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH N 85 |
| Item number |
G73 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gratuito, Eirianne M. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Angat Solelusyon: |
| Remainder of title |
an advertising strategy promoting Angelina Footwear's brand identity using stop motion animation/ |
| Statement of responsibility, etc. |
Eirianne M. Gratuito and Chariz S. Sotes .-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
202pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts .-- |
| Degree type |
Bachelor of Fine Arts and major in Advertising: |
| Name of granting institution |
Technological University of the Philippines, |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Gratuito, Sotes 6 This approach grabs attention, differentiates the brand from competitors, offering a memorable and creative experience that resonates with the audience. By incorporating stop motion into the campaign, the chances of creating a lasting impression and generating interest in the product or service are greatly increased. The research conducted within the study has already established that animation serves as a powerful tool for capturing the attention of viewers in a way that engages them on a subconscious level. By leveraging visually compelling, dynamic elements, animation can draw the eye in a unique manner, effectively guiding the viewer's focus toward key messages. This will heighten the interest and emotional engagement of the consumers towards the brand. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fine arts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Animation |
| Form subdivision |
stop motion |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sotes, Chariz S. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |