Angat Solelusyon: an advertising strategy promoting Angelina Footwear's brand identity using stop motion animation/ Eirianne M. Gratuito and Chariz S. Sotes .--

Bachelor's thesis

College of Architecture and Fine Arts .-- Bachelor of Fine Arts and major in Advertising: Technological University of the Philippines, 2025.

Includes bibliographic references and index.

Gratuito, Sotes 6 This approach grabs attention, differentiates the brand from competitors, offering a memorable and creative experience that resonates with the audience. By incorporating stop motion into the campaign, the chances of creating a lasting impression and generating interest in the product or service are greatly increased. The research conducted within the study has already established that animation serves as a powerful tool for capturing the attention of viewers in a way that engages them on a subconscious level. By leveraging visually compelling, dynamic elements, animation can draw the eye in a unique manner, effectively guiding the viewer's focus toward key messages. This will heighten the interest and emotional engagement of the consumers towards the brand.