MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02160nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250905110437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250905b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH N 85 |
| Item number |
A43 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alcantara, John Renjo B. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mga manika ni Moniko: |
| Remainder of title |
an advertising campaign promoting Yoohanseum's doll business through 3D social media persona/ |
| Statement of responsibility, etc. |
John Renjo B. Alcantara .-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts .-- |
| Degree type |
Bachelor of Fine Arts major in Advertising: |
| Name of granting institution |
Technological University of the Philippines, |
| Year degree granted |
2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study explored the use of 3D social media personas to promote Yooohanseum’s doll business through an advertising campaign titled "Mga Manika ni Moniko." The researcher examined how incorporating 3D personas in the campaign enhanced brand awareness, engaged audiences, and positioned Yooohanseum as an inclusive and innovative brand. To establish the campaign, the researchers developed 3D social media persona contents, storytelling initiatives, and branding materials to highlight Yooohanseum’s values of diversity and creativity. Moreover, the researcher conducted a survey with 100 doll collectors, enthusiasts, and doll business owners across Metro Manila to assess their perception of 3D social media persona. Additionally, 10 participants with an interest in the topic were interviewed to provide in-depth feedback on the campaign's relevance and execution. The results have shown the effectiveness of the campaign. Overall, the campaign was well-received; it demonstrated the value of 3D personas and interactive content in digital marketing and opened new opportunities for brand growth and storytelling. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fine Arts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |