Mga manika ni Moniko: an advertising campaign promoting Yoohanseum's doll business through 3D social media persona/ John Renjo B. Alcantara .--

Bachelor's thesis

College of Architecture and Fine Arts .-- Bachelor of Fine Arts major in Advertising: Technological University of the Philippines, 2025

Includes bibliographic references and index.

This study explored the use of 3D social media personas to promote Yooohanseum’s doll business through an advertising campaign titled "Mga Manika ni Moniko." The researcher examined how incorporating 3D personas in the campaign enhanced brand awareness, engaged audiences, and positioned Yooohanseum as an inclusive and innovative brand. To establish the campaign, the researchers developed 3D social media persona contents, storytelling initiatives, and branding materials to highlight Yooohanseum’s values of diversity and creativity. Moreover, the researcher conducted a survey with 100 doll collectors, enthusiasts, and doll business owners across Metro Manila to assess their perception of 3D social media persona. Additionally, 10 participants with an interest in the topic were interviewed to provide in-depth feedback on the campaign's relevance and execution. The results have shown the effectiveness of the campaign. Overall, the campaign was well-received; it demonstrated the value of 3D personas and interactive content in digital marketing and opened new opportunities for brand growth and storytelling.