MARC details
| 000 -LEADER |
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02163nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20251009100611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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251009b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
TUPM |
| Description conventions |
rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Masagca, Roel T. |
| Dates associated with a name |
2024 |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
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| Title |
Ay, Salabat Iced Salabat Exploring the views of young professionals on Ludy's Ginger Tea in Digital Advertising Campaign/ |
| Remainder of title |
Roel T. Masagca |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of The Philippines, |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 179pages |
| Dimensions |
29cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's Thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Architecture and Fine Arts: |
| Degree type |
Bachelor of Fine Arts.-- |
| Name of granting institution |
Technological University of The Philippines, |
| Year degree granted |
2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This study explores the effectiveness of a digital advertising campaign for Ludy's Salabat, a<br/>ginger tea product, in targeting young professionals in Metro Manila. The study uses a<br/>mixed-methods approach, combining quantitative surveys and qualitative interviews, to assess the<br/>preferences and perceptions of young professionals regarding digital advertising strategies and<br/>their impact on brand awareness and consumer behavior. The research findings emphasize the<br/>importance of engaging video content, vibrant visuals, and authentic testimonials in capturing the<br/>attention and interest of young professionals. The study also highlights influencer collaborations<br/>and personalized messaging as effective strategies for enhancing brand product credibility and<br/>reach. Additionally, the research underscores the significance of continuous monitoring and<br/>evaluation of campaign performance and adjustments based on consumer feedback and market<br/>trends to ensure long-term success in digital advertising. Overall, the study provides actionable<br/>insights and recommendations for optimizing digital advertising campaigns targeting young<br/>professionals, with implications for practitioners and researchers in digital advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Source of heading or term |
Ludy's Salabat |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Source of heading or term |
ginger tea |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Source of heading or term |
Drinks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |