Ay, Salabat Iced Salabat Exploring the views of young professionals on Ludy's Ginger Tea in Digital Advertising Campaign/ Roel T. Masagca

Bachelor's Thesis

College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2024.

Includes bibliographic references and index.

This study explores the effectiveness of a digital advertising campaign for Ludy's Salabat, a
ginger tea product, in targeting young professionals in Metro Manila. The study uses a
mixed-methods approach, combining quantitative surveys and qualitative interviews, to assess the
preferences and perceptions of young professionals regarding digital advertising strategies and
their impact on brand awareness and consumer behavior. The research findings emphasize the
importance of engaging video content, vibrant visuals, and authentic testimonials in capturing the
attention and interest of young professionals. The study also highlights influencer collaborations
and personalized messaging as effective strategies for enhancing brand product credibility and
reach. Additionally, the research underscores the significance of continuous monitoring and
evaluation of campaign performance and adjustments based on consumer feedback and market
trends to ensure long-term success in digital advertising. Overall, the study provides actionable
insights and recommendations for optimizing digital advertising campaigns targeting young
professionals, with implications for practitioners and researchers in digital advertising.