MARC details
| 000 -LEADER |
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| fixed length control field |
02294nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251016141211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
251016b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH HF 5823 |
| Item number |
D45 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dela Cruz, Aubrey Jhoy A. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Refreshing perspective: |
| Remainder of title |
An advertising campaign for riverise water station / |
| Statement of responsibility, etc. |
Joseph Fernand B. Rendon .-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological university of the Philippines, |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
150pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Architectuure and Fine Arts .-- |
| Degree type |
Bchelor of Fine Arts Major in Advertising: |
| Name of granting institution |
Technological University of the Philippines, |
| Year degree granted |
2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A comprehensive advertising campaign was designed to enhance the brand visibility and<br/>consumer engagement of Riverise Water Station, a water refilling business in Metro Manila. The<br/>study addresses the critical challenge faced by Riverise's limited brand awareness and market reach<br/>by creating a new brand identity and implementing specific marketing strategies.<br/>The campaign includes a multi-faceted approach, leveraging print, digital, and social<br/>media platforms to create cohesive and impactful promotional content. The objectives are to<br/>increase brand recognition, improve social media presence, and develop a distinct logo and brand<br/>image that resonates with consumers. By employing these strategies, researchers aim to elevate<br/>Riverise Water Station's market position and attract a broader customer base.<br/>This research also explores the role of advertising in shaping consumer perceptions and the<br/>effectiveness of various marketing tactics in the context of water refilling stations. The findings<br/>and insights gained from this study can serve as a valuable resource for similar businesses seekingto enhance their marketing efforts and for future researchers in the fields of advertising and small<br/>business branding. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaign |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Riverise water sastion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand visibility |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rendon, Joseph Fernand B. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |