Refreshing perspective: An advertising campaign for riverise water station / Joseph Fernand B. Rendon .--

By:

Dela Cruz, Aubrey Jhoy A [author]

Contributor(s):

Rendon, Joseph Fernand B [author]

Material type: Text

TextPublication details: Manila: Technological university of the Philippines, 2024Description: 150pages: 29cmContent type:

Media type:

Carrier type:

Subject(s):

LOC classification:

BTH HF 5823 D45 2024

Dissertation note: College of Architectuure and Fine Arts .-- Bchelor of Fine Arts Major in Advertising: Technological University of the Philippines, 2024. Summary: A comprehensive advertising campaign was designed to enhance the brand visibility and consumer engagement of Riverise Water Station, a water refilling business in Metro Manila. The study addresses the critical challenge faced by Riverise's limited brand awareness and market reach by creating a new brand identity and implementing specific marketing strategies. The campaign includes a multi-faceted approach, leveraging print, digital, and social media platforms to create cohesive and impactful promotional content. The objectives are to increase brand recognition, improve social media presence, and develop a distinct logo and brand image that resonates with consumers. By employing these strategies, researchers aim to elevate Riverise Water Station's market position and attract a broader customer base. This research also explores the role of advertising in shaping consumer perceptions and the effectiveness of various marketing tactics in the context of water refilling stations. The findings and insights gained from this study can serve as a valuable resource for similar businesses seekingto enhance their marketing efforts and for future researchers in the fields of advertising and small business branding.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	BTH HF 5823 D45 2024 (Browse shelf(Opens below))	Not for loan	For library use only		BTH0005404

Bachelor's thesis

College of Architectuure and Fine Arts .-- Bchelor of Fine Arts Major in Advertising: Technological University of the Philippines, 2024.

Includes bibliographic references and index.

A comprehensive advertising campaign was designed to enhance the brand visibility and
consumer engagement of Riverise Water Station, a water refilling business in Metro Manila. The
study addresses the critical challenge faced by Riverise's limited brand awareness and market reach
by creating a new brand identity and implementing specific marketing strategies.
The campaign includes a multi-faceted approach, leveraging print, digital, and social
media platforms to create cohesive and impactful promotional content. The objectives are to
increase brand recognition, improve social media presence, and develop a distinct logo and brand
image that resonates with consumers. By employing these strategies, researchers aim to elevate
Riverise Water Station's market position and attract a broader customer base.
This research also explores the role of advertising in shaping consumer perceptions and the
effectiveness of various marketing tactics in the context of water refilling stations. The findings
and insights gained from this study can serve as a valuable resource for similar businesses seekingto enhance their marketing efforts and for future researchers in the fields of advertising and small
business branding.

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