Basic marketing : (Record no. 64)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01587cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 44C460218F1E4585ABDC9C414781B089 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231019091417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100816s2011 nyua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16418637 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010032240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529950 (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529958 (acid-free paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn496956060 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | CDX |
| -- | BWX |
| -- | DLC |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2011 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 00 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 746, 30, 11 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is about marketing and marketing strategy planning. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| Titles and other words associated with a name | Ph. D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 1 shelf copies |
| -- | policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | xj10 2010-08-16 telework to Dewey |
| -- | rd05 2010-08-16 |
| -- | xj04 2011-05-20 Z-CipVer |
| -- | xh07 2012-01-09 copy 2 to CALM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Shelving location | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TUP Manila Library | TUP Manila Library | 05/27/2023 | 05/27/2023 | 05/27/2023 | Book | |||||||||||||
| TUP Manila Library | TUP Manila Library | 04/21/2015 | 06/04/2023 | 04/21/2015 | Book | Library of Congress Classification | General Circulation Section-GF | Fund 164 | 4650.00 | 29982 | HF5415.13 M369 2011 | P00029982 | 4650.00 |