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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 18th edDescription: xxxix, 746, 30, 11 p. : ill. (some col.) ; 29 cmISBN:
  • 9780073529950 (acid-free paper)
  • 0073529958 (acid-free paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2011
Summary: This book is about marketing and marketing strategy planning.
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Item type Current library Shelving location Call number Status Date due Barcode
Book Book TUP Manila Library Available
Book Book TUP Manila Library General Circulation Section-GF HF5415.13 M369 2011 (Browse shelf(Opens below)) Available P00029982

This book is about marketing and marketing strategy planning.

Includes bibliographical references and indexes.

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