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Consumer behaviour : text and cases / by Satish K. Batra and SHH Kazmi.
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TextPublication details: New Delhi : Anurag Jain, 2004.Edition: 1st. edDescription: xiv, 536 p. : ills. ; 24.5 cmISBN: - 8174463607 (pb), 8174463615 (hb)
- HF 5415.3 M37 2004
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TUP Manila Library | General Circulation Section-GF | HF 5415.3 B37 2004 (Browse shelf(Opens below)) | Available | P00026523 |
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| HF 5415.2 N37 2003 Marketing research : text and cases. | HF 5415.2 T83 1980 Marketing research : measurement and method : a text with cases / | HF 5415.2 T84 1993 Marketing research : measurement and method / | HF 5415.3 B37 2004 Consumer behaviour : text and cases / | HF 5415.3 B87 1996 Wide-angle vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees / | HF 5415.3 C66 2018 Consumer behavior / | HF 5415.3 P46 2008 Consumer behavior and marketing strategy. / |
Includes glossary, bibliography and index.
The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.
Young Adult
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