The fashion image : planning and producing fashion photographs and films / Thomas Werner.

Includes index.

"At the intersection of strong technical skills, a deep sense of creativity, and business savvy, lies the fashion photographer. There are few careers that are as exciting, or creatively and professionally demanding - particularly now that fashion photographers must now master both still and moving imagery. At this transformative time in the industry, The Fashion Image offers a practical and conceptual road map to success. Great fashion imagery, whether still or moving, consists of more than casting, make-up, styling, lighting, teamwork and the other technical and pre- and post-production issues. Photographers must also consider the movement of the garment, the turn of a head or a well-timed gesture, the viewer and model's gaze, the personality of the model, and the social and commercial concepts that the image defines. In addition to this, a talented fashion photographer must also understand the designer's brand, and how to articulate that brand concept to a target audience through evolving channels of distribution. Photographer and educator Thomas Werner guides you through each of these key concepts as you begin creating your own creative commercial imagery. With interviews and insights with designers, stylists, agency heads and photographers, as well as sample assignments to help you hone your skills, this is a unique entree into the world of professional fashion photography."--