Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy and Joseph P. Cannon
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cmContent type: - 9781260092127
- HF 5415 P47 2019
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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TUP Manila Library | NFIC | General Circulation Section-GF | HF 5415 P47 2019 (Browse shelf(Opens below)) | c.1. | Available | P00031734 |
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| HF 5411 L36 2016 MKTG9 / | HF 5415 E87 2016 Essentials of marketing / | HF 5415 K87 2016 Contemporary marketing / | HF 5415 P47 2019 Essentials of marketing : a global-managerial approach / | HF 5415.123 J64 2015 Marketing Communication / | HF 5415.1263 T39 2018 B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / | HF 5415.1265 G36 2016 Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / |
Includes bibliographical references and indexes.
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