Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, & Dwayne D. Gremler
Material type:
TextPublication details: Singapore : McGraw Hill, 2006.Edition: 4th editionDescription: xxvii, 708 p. : ill. ; 26 cmISBN: - 0071244964
- HD 9980.5 Z45 2006
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TUP Manila Library | General Circulation Section-GF | HD 9980.5 Z45 2006 (Browse shelf(Opens below)) | Available | P00029321 |
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Includes index.
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