Consumer behaviour : applications in marketing/ Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele

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TextLondon: SAGE Publications Ltd, 2022Edition: Fourth editionDescription: xii, 357 pages : illustrations ; 24 cmContent type:

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Part 1: Introduction Part 2: Consumption patterns Part 3: Explaining decision making Part 4: Market response

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	Graduate Program Section-2F	GS HF 5415.32 C66 2022 (Browse shelf(Opens below))	Available		P00034084

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Previous	GS HF 5415.5 P46 2022 Managing customer experience and relationships : a strategic framework /	GS HF 5415.13 W48 2019 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals /	GS HF 5415.15 P76 2017 Product management /	GS HF 5415.32 C66 2022 Consumer behaviour : applications in marketing/	GS HF 5415.124 H35 2022 Essentials of marketing analytics /	GS HF 5415.1265 C43 2022 Digital Marketing: Strategy, implementation and practice /	GS HF 5415.1265 C66 2022 Contemporary issues in digital marketing /	Next