E-commerce management : text and cases / edited by B.R. Sharma.

Material type: Text

TextNew Delhi, India : Random Publications, c2022Description: viii, 345 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789393884046

Subject(s):

LOC classification:

HF 5548.32 E36 2022

Contents:

1. Electronic Commerce 1 -- 2. The World of E-Retailing and E-Retailing Management 29 -- 3. Development of E-commerce Technology 74 -- 4. E-shopping for Consumers 110 -- 5. The Digital Retailer and Customer Relationship Management 156 -- 6. E-Commerce and E-Business Management 173 -- 7. The Role of Marketing Database Management 220 -- 8. Multi-Channel Coordination and E-Business 239 -- 9. Management Information System 302 -- Bibliography 342 -- Index 344.

Summary: "It is hoped that it would work as a very important source of information for the student of commerce, taxation and management".

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5548.32 E36 2022 (Browse shelf(Opens below))	Available		P00034079

Includes bibliography and index

"It is hoped that it would work as a very important source of information for the student of commerce, taxation and management".

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