Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention / Jean Paul Isson.

Includes bibliographical references and index.

Chapter 1: The Age of Advanced Business Analytics -- Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation -- Chapter 3: The Framework to Put UDA to Work -- Chapter 4: How to Increase Customer Acquisition and Retention with UDA -- Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention -- Chapter 6: The Power of UDA in Human Capital Management -- Chapter 7: The Power of UDA in the Legal Industry -- Chapter 8: The Power of UDA in Healthcare and Medical Research -- Chapter 9: The Power of UDA in Product and Service Development -- Chapter 10: The Power of UDA in National Security -- Chapter 11: The Power of UDA in Sports -- Chapter 12: The Future of Analytics.

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices...