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Essentials of contemporary advertising / William F. Arens, David H. Schaefer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
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Availability: Items available for loan: TUP Manila Library (1)Call number: HF 5821 A74 2007.

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Advertising / Michael F. Weigold, William F. Arens. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Dubuque : McGraw-Hill , [2022]
Availability: Items available for loan: TUP Manila Library (1)Call number: HF 5821 W45 2022.

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