Consumer behaviour : text and cases / by Satish K. Batra and SHH Kazmi.

By:

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Anurag Jain, 2004.Edition: 1st. edDescription: xiv, 536 p. : ills. ; 24.5 cmISBN:

Subject(s):

LOC classification:

Summary: The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library			Available
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.3 B37 2004 (Browse shelf(Opens below))	Available		P00026523

Includes glossary, bibliography and index.

The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.

Young Adult

There are no comments on this title.

to post a comment.