Analysis of Black drp cafe using 8 p's Marketing mix : Basis for Marketing Plan/ Louise Patricia B. Abarra, Gian clifford T. Betalas, Lance P. Juan, Louie anthony P. Matro, Vanjon B. Perez.--

Bachelor's Thesis

College of Liberal Arts.-- Bachelor of Science in Hotel Restaurant Management.:

Includes bibliographic references and index.

Marketing Strategy gaps have been found to be an adverse circumstance in a Coffee shop
establishment. This research study is designed to propose a Marketing Plan to improve the
effectiveness of current marketing efforts and achieve specific business objectives. The
study involved a comprehensive analysis of the existing marketing strategies, identified
areas of improvement, and proposed actionable recommendations to optimize the overall
marketing approach. This study used a quantitative descriptive with a reliability result of
0.99 using Cronbach Alpha. A total of 24 survey questions and 176 respondents in selected
Coffee Shop restaurants in Tagaytay city were retrieved in this study. The statistical
treatment such as, Weighted mean, Likert Scale, Analysis of Variance (ANOVA), were used
in the analysis. was revealed that the respondents assessed the Eight-Dimensional of
marketing mix as strongly agree with the overall mean of 4.2%. The findings have shown
that there is no significant difference between the eight P’s marketing mix when it is
grouped according to their demographic profile with a sigma of 0.12 in terms of age, the
p-value of 0.20 based on gender, and an overall sigma of 0.07 based on educational
attainment. It also answered the hypothesis. It is concluded that the coffee shop should
focus on improving the quality of the dining experience. This also involved enhancing the
taste and presentation of the food, ensuring a pleasant and clean atmosphere, training staff
for better customer service, and actively seeking and addressing customer feedback.
Improving the overall performance in providing an excellent dining experience is likely to
have a positive impact on customer satisfaction.

Keywords: Coffee Shop Restaurant, Marketing Strategy gaps, Marketing Strategy
Performance.