Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 18th edDescription: xxxix, 746, 30, 11 p. : ill. (some col.) ; 29 cmISBN:

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Summary: This book is about marketing and marketing strategy planning.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library			Available
Book	TUP Manila Library	General Circulation Section-GF	HF5415.13 M369 2011 (Browse shelf(Opens below))	Available		P00029982

This book is about marketing and marketing strategy planning.

Includes bibliographical references and indexes.

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