Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By:

Clow, Kenneth E [author]

Contributor(s):

Baack, Donald [author]

Material type: Text

TextLanguage: English Publisher: 2018Publisher: Harlow : Pearson Education Limited, [2017]Publisher: �2018Edition: Eight edition, global editionDescription: 508 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292222691
1292222697

Subject(s):

LOC classification:

HF 5415.123 C56 2018

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.123 C56 2018 (Browse shelf(Opens below))	Available		P00033689

Year of publishing is in fact 2017.

Includes bibliographical references and indexes.

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