Drivers Of Consumer Purchase Intent For Products With Eco-friendly Packaging/ Romina Christine Aquino, Daniella G. De Castro, Michael John A. Domingo, Princess Miles T. Obuyes, Rianne Marriel P. Rosete and Rica Mae Tividad.--

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Aquino, Romina Christine [author]

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Material type: Text

TextPublication details: Technological University of the Philippines, Manila. 2025Description: v, 117 pages. 29 cmContent type:

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BTH HD 28 A68 2025

Dissertation note: College of Liberal Arts.-- Bachelor Of Science In Business Administration Major In Industrial Management: Technological University of the Philippines, Manila. 2025 Summary: As sustainability becomes a global priority, eco-friendly packaging is appearing as a key factor influencing consumer purchase decisions. This study explores the drivers of consumer purchase intent for products with eco-friendly packaging, focusing on environmental awareness, perceived value, brand reputation, and emotional appeal. Using a mixed-methods approach, the research combines surveys and interviews with diverse consumer groups to find underlying motivators. Additionally, demographic factors, such as age, income, significantly affect purchase intent. The study highlights the importance of transparent communication and innovative packaging design in fostering positive consumer perceptions. These insights provide actionable strategies for businesses to enhance their market appeal and contribute to sustainable consumption patterns. This study illustrates the growing importance of sustainable consumption by examining the factors that affect consumers' willingness to buy products with eco-friendly packaging. Social influence, perceived quality, and environmental awareness are all significant factors influencing purchase intent. Based on the result of the study collected and interpreted in the respondents’ profile – age and residency. A significant number of respondents are Male, and ages fall between 18 to 22 years old, and all of them reside in Quezon City, Philippines. They found out that most of the respondents strongly agree that when eco-friendly products have packaging with materials that satisfy their quality standards, they were willing to purchase them. Furthermore, it is recommended that even though price sensitivity is still a consideration, many buyers are prepared to pay more for goods they believe to be of higher quality or produced ethically, especially when the advantages to the environment are obvious. Keywords: Eco-Friendly Packaging, Social Influence, Environmental Awareness, Perceived Value, Transparent Communication

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CLA	TUP Manila Library	Thesis Section-2nd floor	BTH HD 28 A68 2025 (Browse shelf(Opens below))	c.1.	Not for loan		BTH0005962

Bachelor's thesis

College of Liberal Arts.-- Bachelor Of Science In Business Administration Major In Industrial Management:
Technological University of the Philippines, Manila. 2025

Includes bibliographic references and index.

As sustainability becomes a global priority, eco-friendly packaging is appearing as
a key factor influencing consumer purchase decisions. This study explores the drivers of
consumer purchase intent for products with eco-friendly packaging, focusing on
environmental awareness, perceived value, brand reputation, and emotional appeal. Using
a mixed-methods approach, the research combines surveys and interviews with diverse
consumer groups to find underlying motivators. Additionally, demographic factors, such
as age, income, significantly affect purchase intent. The study highlights the importance of
transparent communication and innovative packaging design in fostering positive
consumer perceptions. These insights provide actionable strategies for businesses to
enhance their market appeal and contribute to sustainable consumption patterns. This study
illustrates the growing importance of sustainable consumption by examining the factors
that affect consumers' willingness to buy products with eco-friendly packaging. Social
influence, perceived quality, and environmental awareness are all significant factors
influencing purchase intent. Based on the result of the study collected and interpreted in
the respondents’ profile – age and residency. A significant number of respondents are Male,
and ages fall between 18 to 22 years old, and all of them reside in Quezon City, Philippines.
They found out that most of the respondents strongly agree that when eco-friendly products
have packaging with materials that satisfy their quality standards, they were willing to
purchase them. Furthermore, it is recommended that even though price sensitivity is still a
consideration, many buyers are prepared to pay more for goods they believe to be of higher
quality or produced ethically, especially when the advantages to the environment are
obvious.

Keywords: Eco-Friendly Packaging, Social Influence, Environmental Awareness,
Perceived Value, Transparent Communication

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