Navigating digital transformation in the food industry : exploring opportunities and challenges for micro-enterprises in the city of Manila / Bugay, Mia Mariel E., Cabasal, Aurea, Gural, Roselle R., Sunga, Rowswelle A., Tesoro, Daniella-alreen T.

By:

Bugay, Mia Mariel E [author.]

Contributor(s):

Material type: Text

TextPublication details: Manila : Technological University of the Philippines, 2025.Description: x, 109 pages : color illustrations ; 29 cm. + 1 CDROM (4 3/4 in)Content type:

Media type:

Carrier type:

Subject(s):

Industries -- Food industry

LOC classification:

BTH HD 28 B84 2025

Dissertation note: College of Liberal Arts. -- Bachelor of Science in Business Administration : Technological University of the Philippines, 2025. Summary: Digital transformation has emerged as a critical strategy for micro-enterprises in the food industry, particularly within the context of Manila's dynamic market. This study investigates the multifaceted landscape that these small businesses encounter as they adapt to technological advancements. The study aims to identify both the opportunities— such as improved operational efficiency, enhanced customer engagement, and expanded market reach—and the challenges, including financial constraints, skill gaps, and resistance to change, that micro-enterprises face in their digital transformation journeys. Through a quantitative analysis involving surveys of food micro-enterprise owners, this research seeks to map the demographic and business profiles of respondents while assessing their digital transformation levels. The findings will provide insights into how these enterprises can leverage technology to foster growth and sustainability. Additionally, the study emphasizes the importance of tailored strategies and best practices that can empower micro-enterprises to navigate their unique hurdles effectively. The significance of this research extends beyond academic inquiry; it serves as a valuable resource for aspiring entrepreneurs, policymakers, and future researchers. By illuminating the critical role of digital transformation in enhancing competitiveness within Manila's food sector, this study contributes to a deeper understanding of how micro-enterprises can harness digital tools for resilience and innovation in an ever-evolving economic landscape. Keywords: Digital Transformation, Micro Enterprises, Manila, Opportunities, Challenges, Small Business, Technology Adoption

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CLA	TUP Manila Library	Thesis Section-2nd floor	BTH HD 28 B84 2025 (Browse shelf(Opens below))	1	Not for loan		BTH0004085

Bachelor's thesis.

College of Liberal Arts. -- Bachelor of Science in Business Administration : Technological University of the Philippines, 2025.

Includes bibliography.

Digital transformation has emerged as a critical strategy for micro-enterprises in the food industry, particularly within the context of Manila's dynamic market. This study investigates the multifaceted landscape that these small businesses encounter as they adapt to technological advancements. The study aims to identify both the opportunities—
such as improved operational efficiency, enhanced customer engagement, and expanded market reach—and the challenges, including financial constraints, skill gaps, and resistance to change, that micro-enterprises face in their digital transformation journeys. Through a quantitative analysis involving surveys of food micro-enterprise owners, this research seeks to map the demographic and business profiles of respondents while assessing their digital transformation levels. The findings will provide insights into how these enterprises can leverage technology to foster growth and sustainability. Additionally, the study emphasizes the importance of tailored strategies and best practices that can empower micro-enterprises to navigate their unique hurdles effectively. The significance of this research extends beyond academic inquiry; it serves as a valuable resource for aspiring entrepreneurs, policymakers, and future researchers. By illuminating the critical role of digital transformation in enhancing competitiveness within Manila's food sector, this study contributes to a deeper understanding of how micro-enterprises can harness digital tools for resilience and innovation in an ever-evolving economic landscape.

Keywords: Digital Transformation, Micro Enterprises, Manila, Opportunities, Challenges, Small Business, Technology Adoption

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