Consumer behaviour / Wayne D. Hoyer

"Adapted from Consumer Behavior 6th edition ©2013 South-Western, Cengage Learning."--Title page verso.

Includes bibliographical references and index.

Contents: Part 1 An introduction to consumer behaviour; Understanding consumer behaviour; Conducting research in consumer behaviour; Part 2 The psychological core; Motivation, ability and opportunity; From exposure to comprehension; Memory and knowledge; Attitudes and persuasion; Part 3 The process of making decisions; Problem recognition and information search; Judgement and decision making; Post-decision processes; Part 4 The consumer's culture; Social influences on consumer behaviour; Consumer diversity; External and internal influences on consumer behaviour; Part 5 Consumer behaviour outcomes and issues; Innovations: adoption, resistance and diffusion; Symbolic consumer behaviour; Marketing, ethics and social responsibility in today's consumer society.

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers.