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Inkcredible tale: advertising campaign promoting lenjotzkie studio and motivating aspiring filipino comic artists through website platform/ Jason E. Lagos and Paul Danrhick A. Ong.--

By: Contributor(s): Material type: TextTextPublication details: Manila: Technological University of the Philippines, 2025.Description: 214pages: 29cmContent type:
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  • BTH N 85  L34 2025
Dissertation note: College Of Architecture and Fine Arts.-- Bachelor of fine arts major in advertising: Technological University of the Philippines, 2025. Summary: The INKcredible Tale Campaign shares the inspiring story of Lenjotzkie Studio’s owner, who transformed from an aspiring comic artist into the successful founder of a Pasig City-based graphic and comic/manga studio. This campaign aims to motivate aspiring Filipino comic artists while raising awareness of Lenjotzkie Studio as a significant player in the local comics industry. Purposive sampling was used to gather data from artists in Caloocan, Malabon, Navotas, and Valenzuela, surveying 100 artists and those who are affected by the study, also conducting interviews with 10 participants. This approach examined effective strategies for promoting artwork and personal branding through digital platforms. The post-survey, which gathers data on the study's effectiveness, involves 100 participants. The study also explores the development of engaging comic content, motivational story, and the essential elements of a website that supports the needs of artists. The campaign aims to boost the creative community while empowering Filipino artists for global recognition.
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Bachelor's Thesis CAFA Bachelor's Thesis CAFA TUP Manila Library Thesis Section-2nd floor BTH N 85 L34 2025 (Browse shelf(Opens below)) c.1 Not for loan BTH0006688

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

The INKcredible Tale Campaign shares the inspiring story of Lenjotzkie
Studio’s owner, who transformed from an aspiring comic artist into the successful
founder of a Pasig City-based graphic and comic/manga studio. This campaign aims to
motivate aspiring Filipino comic artists while raising awareness of Lenjotzkie Studio as a
significant player in the local comics industry. Purposive sampling was used to gather
data from artists in Caloocan, Malabon, Navotas, and Valenzuela, surveying 100 artists
and those who are affected by the study, also conducting interviews with 10 participants. This approach examined effective strategies for promoting artwork and personal branding
through digital platforms. The post-survey, which gathers data on the study's
effectiveness, involves 100 participants. The study also explores the development of
engaging comic content, motivational story, and the essential elements of a website that
supports the needs of artists. The campaign aims to boost the creative community while
empowering Filipino artists for global recognition.

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