Parat nga bahandi: a creative promotional campaign for tan-inong asin tibuok manufacturing using augmented reality/ Alyssa B. Arellano and Christelyn B. Mahinay.--

By:

Arellano, Alyssa B [author]

Contributor(s):

Mahinay, Christelyn B [author]

Material type: Text

TextPublication details: Manila: Technological University of the Philippines, 2025.Description: 201pages: 29cmContent type:

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Subject(s):

LOC classification:

BTH H 85 A74 2025

Dissertation note: College Of Architecture and Fine Arts.-- Bachelor of fine arts major in advertising: Technological University of the Philippines, 2025. Summary: This mix-method study aimed to promote Asin Tibuok and raise awareness of its historical and cultural significance with the help of Ad campaigns and Augmented Reality. It also aimed to evaluate the effectiveness of AR as a tool for promoting Asin Tibuok. This study implements the AIDA model and the TAM model which guide the campaigns' structure and evaluation. This study informed how integrating innovative promotional strategies, such as augmented reality, could generate consumer interest and contribute to the preservation and increasedawareness of endangered cultural heritage, specifically Asin Tibuok. The campaign Parat nga Bahandi seeks to increase awareness and appreciation for this endangered culinary product, Asin Tibuok, through the help of strategic design and modern technology. A post survey was conducted among Gen X, millennials, and Gen Z around Metro Manila to evaluate the campaign’s effectiveness. According to the gathered data, the findings revealed that the campaign had successfully increased awareness and resonated well with the younger audiences. The study demonstrated how effective design and technology can work together to promote and support local artisans to save a dying tradition.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	Thesis Section-2nd floor	BTH H 85 A74 2025 (Browse shelf(Opens below))	c.1	Not for loan		BTH0006487

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

This mix-method study aimed to promote Asin Tibuok and raise awareness of its
historical and cultural significance with the help of Ad campaigns and Augmented Reality. It
also aimed to evaluate the effectiveness of AR as a tool for promoting Asin Tibuok. This study
implements the AIDA model and the TAM model which guide the campaigns' structure and
evaluation. This study informed how integrating innovative promotional strategies, such as
augmented reality, could generate consumer interest and contribute to the preservation and
increasedawareness of endangered cultural heritage, specifically Asin Tibuok.

The campaign Parat nga Bahandi seeks to increase awareness and appreciation for this
endangered culinary product, Asin Tibuok, through the help of strategic design and modern
technology. A post survey was conducted among Gen X, millennials, and Gen Z around
Metro Manila to evaluate the campaign’s effectiveness. According to the gathered data, the
findings revealed that the campaign had successfully increased awareness and resonated well
with the younger audiences. The study demonstrated how effective design and technology can
work together to promote and support local artisans to save a dying tradition.

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