Principles of services marketing.
Palmer, Adrian.
Principles of services marketing. - 5th. ed. - London : McGraw-Hill Irwin, c2009. - xviii, 606 p. : illus. ; 24 cm.
Includes indices.
This book develops frameworks for understanding services and the effective marketing of them.
9780077116279
Marketing--Management.
Service industries--Marketing.
HF 5415.13 / P32 2008
Principles of services marketing. - 5th. ed. - London : McGraw-Hill Irwin, c2009. - xviii, 606 p. : illus. ; 24 cm.
Includes indices.
This book develops frameworks for understanding services and the effective marketing of them.
9780077116279
Marketing--Management.
Service industries--Marketing.
HF 5415.13 / P32 2008