Principles of services marketing. (Record no. 13379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00929nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | DAB13C94FA8848159FADF25058FDA164 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240304150340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100720s19uu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077116279 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TUP |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | P32 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian. |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of services marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 606 p. : |
| Other physical details | illus. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indices. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book develops frameworks for understanding services and the effective marketing of them. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management. |
| Source of heading or term | sears |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Marketing. |
| Source of heading or term | sears |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | General Circulation Section-GF | 02/08/2010 | Fund 164 | 4509.00 | 29540 | 2 | HF 5415.13 P32 2008 | P00029540 | 03/05/2024 | 03/05/2024 | 4509.00 | 02/08/2010 | Book |