Principles of services marketing.

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Material type: Text

TextPublication details: London : McGraw-Hill Irwin, c2009.Edition: 5th. edDescription: xviii, 606 p. : illus. ; 24 cmISBN:

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Summary: This book develops frameworks for understanding services and the effective marketing of them.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.13 P32 2008 (Browse shelf(Opens below))	Available		P00029540

Includes indices.

This book develops frameworks for understanding services and the effective marketing of them.

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