Designing brand identity an essential guide for the entire branding team/
Wheeler, Alina
Designing brand identity an essential guide for the entire branding team/ Alina Wheeler - Fifth edition - xi, 324pages: Illustration, 28cm.
Includes bibliographic reference and index.
Brand basics Brand ideals Brand elements Brand dynamics Before and after Process basics Conducting research Clarifying strategy Designing identity Creating touchpoints Managing assets Case studies
9781118980828
Brand name products
Branding (marketing)
Trademarks--design
HD / 69 W44 2018
Designing brand identity an essential guide for the entire branding team/ Alina Wheeler - Fifth edition - xi, 324pages: Illustration, 28cm.
Includes bibliographic reference and index.
Brand basics Brand ideals Brand elements Brand dynamics Before and after Process basics Conducting research Clarifying strategy Designing identity Creating touchpoints Managing assets Case studies
9781118980828
Brand name products
Branding (marketing)
Trademarks--design
HD / 69 W44 2018