Designing brand identity an essential guide for the entire branding team/ Alina Wheeler

By:

Wheeler, Alina [author ]

Contributor(s):

Millman, Debbie [foreword]

Material type: Text

TextPublisher: Hoboken, New Jersey: John Wiley & Sons, 2018Edition: Fifth editionDescription: xi, 324pages: Illustration, 28cmContent type:

Media type:

Carrier type:

ISBN:

9781118980828

Subject(s):

LOC classification:

HD 69 W44 2018

Contents:

Brand basics Brand ideals Brand elements Brand dynamics Before and after Process basics Conducting research Clarifying strategy Designing identity Creating touchpoints Managing assets Case studies

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	TUP Manila Library	NFIC	General Circulation Section-GF	HD 69 W44 2018 (Browse shelf(Opens below))	c.1	Available		P00031636
Book	TUP Manila Library	NFIC	General Circulation Section-GF	HD 69 W44 2018 c.2 (Browse shelf(Opens below))	c.2	Available		P00033688

Includes bibliographic reference and index.

Brand basics Brand ideals Brand elements Brand dynamics Before and after Process basics Conducting research Clarifying strategy Designing identity Creating touchpoints Managing assets Case studies

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