Designing brand identity (Record no. 2652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01061nam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240731093608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220608b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118980828 |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| Transcribing agency | TUP-M |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD |
| Item number | 69 W44 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Designing brand identity |
| Remainder of title | an essential guide for the entire branding team/ |
| Statement of responsibility, etc. | Alina Wheeler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey: |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 324pages: |
| Other physical details | Illustration, |
| Dimensions | 28cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic reference and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Brand basics Brand ideals Brand elements Brand dynamics Before and after Process basics Conducting research Clarifying strategy Designing identity Creating touchpoints Managing assets Case studies |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (marketing) |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Trademarks |
| Form subdivision | design |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Millman, Debbie |
| Relator term | foreword |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | General Circulation Section-GF | 09/20/2020 | Fund 164 | Mind Mover | 3998.00 | 33688 | 1 | HD 69 W44 2018 | P00031636 | 01/22/2026 | 01/22/2026 | c.1 | 4458.00 | 06/08/2022 | Book | |||||
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | General Circulation Section-GF | 04/04/2022 | Fund 164 | 3998.00 | 33688 | HD 69 W44 2018 c.2 | P00033688 | 10/25/2022 | c.2 | 3998.00 | 04/22/2022 | Book |