Kwentong Supremo: Kwentong Barbero Istorya ng mga Gwapo A Promotional Advertisement Campaign for Supremo Barbershop/
Enriquez, Given Grace A. 2024
Kwentong Supremo: Kwentong Barbero Istorya ng mga Gwapo A Promotional Advertisement Campaign for Supremo Barbershop/ Given Grace A. Enriquez - Manila: Technological University of The Philippines, 2024. - viii, 151pages 29cm
Bachelor's Thesis
College of Architecture and Fine Arts:
Includes bibliographic references and index.
This research encompasses the promotional materials for Supremo Barbershop. The
researchers assessed the materials that will further help the business to grow and be known in the
industry. Using the Pearson Coefficient Method, the study has shown that good service is what the
customers usually look for when trying a new shop, but friendly encounters with the employee is
one of the reasons why they stay. This paper has also solved the lack of Supremo’s publicity by
conducting an event held at Sta. Ana, Manila, utilization of customers’ experience for attracting
and promoting the brand through word-of-mouth marketing, and giving out mini pomades,
stickers, and flyers as part of marketing collateral.
“Kwentong Supremo: Kwentong Barbero, Istorya Ng Mga Gwapo” Television Commercial tells
the cycle of interaction in a barbershop. The experience that the customer encounters becomes a
variable for the promotion of the brand,
Kwentong Supremo: Kwentong Barbero Istorya ng mga Gwapo A Promotional Advertisement Campaign for Supremo Barbershop/ Given Grace A. Enriquez - Manila: Technological University of The Philippines, 2024. - viii, 151pages 29cm
Bachelor's Thesis
College of Architecture and Fine Arts:
Includes bibliographic references and index.
This research encompasses the promotional materials for Supremo Barbershop. The
researchers assessed the materials that will further help the business to grow and be known in the
industry. Using the Pearson Coefficient Method, the study has shown that good service is what the
customers usually look for when trying a new shop, but friendly encounters with the employee is
one of the reasons why they stay. This paper has also solved the lack of Supremo’s publicity by
conducting an event held at Sta. Ana, Manila, utilization of customers’ experience for attracting
and promoting the brand through word-of-mouth marketing, and giving out mini pomades,
stickers, and flyers as part of marketing collateral.
“Kwentong Supremo: Kwentong Barbero, Istorya Ng Mga Gwapo” Television Commercial tells
the cycle of interaction in a barbershop. The experience that the customer encounters becomes a
variable for the promotion of the brand,