Kwentong Supremo: Kwentong Barbero Istorya ng mga Gwapo A Promotional Advertisement Campaign for Supremo Barbershop/ Given Grace A. Enriquez

By:

Enriquez, Given Grace A, 2024 [Author]

Contributor(s):

Irish Nicole, F. Mislos, 2024

Material type: Text

TextPublication details: Manila: Technological University of The Philippines, 2024.Description: viii, 151pages 29cmContent type:

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Dissertation note: College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2024. Summary: This research encompasses the promotional materials for Supremo Barbershop. The researchers assessed the materials that will further help the business to grow and be known in the industry. Using the Pearson Coefficient Method, the study has shown that good service is what the customers usually look for when trying a new shop, but friendly encounters with the employee is one of the reasons why they stay. This paper has also solved the lack of Supremo’s publicity by conducting an event held at Sta. Ana, Manila, utilization of customers’ experience for attracting and promoting the brand through word-of-mouth marketing, and giving out mini pomades, stickers, and flyers as part of marketing collateral. “Kwentong Supremo: Kwentong Barbero, Istorya Ng Mga Gwapo” Television Commercial tells the cycle of interaction in a barbershop. The experience that the customer encounters becomes a variable for the promotion of the brand,

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Notes	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	Thesis Section-2nd floor	BTH N 85 E57 2024 (Browse shelf(Opens below))	c.1.	Not for loan	For library use only		BTH0004838

Bachelor's Thesis

College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2024.

Includes bibliographic references and index.

This research encompasses the promotional materials for Supremo Barbershop. The
researchers assessed the materials that will further help the business to grow and be known in the
industry. Using the Pearson Coefficient Method, the study has shown that good service is what the
customers usually look for when trying a new shop, but friendly encounters with the employee is
one of the reasons why they stay. This paper has also solved the lack of Supremo’s publicity by
conducting an event held at Sta. Ana, Manila, utilization of customers’ experience for attracting
and promoting the brand through word-of-mouth marketing, and giving out mini pomades,
stickers, and flyers as part of marketing collateral.
“Kwentong Supremo: Kwentong Barbero, Istorya Ng Mga Gwapo” Television Commercial tells
the cycle of interaction in a barbershop. The experience that the customer encounters becomes a
variable for the promotion of the brand,

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