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Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman.

By: Material type: TextTextPublication details: New York : AMACOM, c2009.Description: xiv, 256 p. : ill. ; 24 cmISBN:
  • 0814413331
  • 9780814413333
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF 5415.5 G672 2009
Summary: This book provides guidance from the nation's leading authority on measuring and improving the customer experience.
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Includes bibliographical references and index.

This book provides guidance from the nation's leading authority on measuring and improving the customer experience.

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