Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. +ISBN: - 0256261253
- 658.8/02 21
- HF 5415 C72 1999
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Book
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TUP Manila Library | General Circulation Section-GF | HF 5415 C72 1999 (Browse shelf(Opens below)) | c.1 | Available | D00023685 | |
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Book
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TUP Manila Library | General Circulation Section-GF | HF 5415 C72 1999 (Browse shelf(Opens below)) | c.2 | Available | P00023688 |
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| HF 5415 B48 2001 Essentials of marketing / | HF 5415 B66 2022 Contemporary marketing / | HF 5415 C48 2004 Knowledge-based marketing : the twenty-first century competitive edge. | HF 5415 C72 1999 Strategic marketing management cases / | HF 5415 C72 1999 Strategic marketing management cases / | HF 5415 E87 2016 Essentials of marketing / | HF 5415 E92 1987 Marketing / |
Missing CD-ROM.
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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